Le spiritourisme en plein boom

Découvrez l'histoire du spiritourisme et ses enjeux notamment au travers des marques du groupe Bacardi.

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L'essor du Spiritourisme

Depuis quelques années, le spiritourisme, contraction de spiritueux et de tourisme, a connu un essor extraordinaire. Un engouement qui révèle une véritable tendance de fond : aujourd'hui, des vacances en famille; un weekend à deux ou une escapade entre amis sont d'autant d'occasions d'un retour vers l'authentique, le naturel ...

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